The Bachelor of Business Administration in Marketing Management & Business Administration provides a thorough curriculum that prepares students to succeed in today’s fast-moving business world. This program combines marketing fundamentals with business administration strategic perspectives, providing a comprehensive base for future professionals. Students delve into important topics such as consumer behavior, digital marketing, market research, branding, and advertising, while also gaining expertise in business strategy, organizational behavior, finance, and operations management. The program focuses on enhancing critical thinking, problem-solving, and communication skills, necessary for thriving in the competitive global market.

By blending academic study with hands-on experience, this program equips students to assume leadership positions in a variety of sectors, including retail, e-commerce, finance, and global trade. The curriculum aims to cultivate an entrepreneurial mindset and comprehension of business operations in a intricate, interconnected global environment. Furthermore, students can gain practical experience through internships, industry projects, and networking events, improving their preparedness for their future careers. Individuals who complete this program will have a robust professional network, a thorough comprehension of marketing and business practices, and the skills necessary to boost growth and innovation in a quickly changing market.