Obtaining a Bachelor of Business Administration in Marketing provides an exciting opportunity to explore the ever-changing realms of consumer behavior, brand strategy, and digital innovation. This program provides students with the ability to create effective marketing campaigns, understand market trends, and utilize modern advertising technologies by combining creative and analytical abilities. Marketing professionals play a leading role in shaping how brands engage with audiences, from social media strategies to data-driven insights. Graduates are prepared to succeed in a variety of industries by utilizing strategic skills and creative talent to promote business expansion in a constantly changing market.
| FIRST SEMESTER | Cr. Hours |
| Principles of Marketing | 3 |
| Export Market Development | 3 |
| International Marketing | 3 |
| Marketing Research | 3 |
| Marketing Strategy | 3 |
| Total | 15 |
| THIRD SEMESTER | Cr. Hours |
| Marketing Management | 3 |
| Marketing Research | 3 |
| Business Administration Individual Study in Marketing | 3 |
| Internet Business Models | 3 |
| Database Marketing | 3 |
| Product Management | 3 |
| Total | 18 |
| SECOND SEMESTER | Cr. Hours |
| Product and Brand Management | 3 |
| Sales and Distribution Management | 3 |
| Advertising | 3 |
| New Technology Forecasting | 3 |
| Seminar Series in Marketing | 3 |
| Total | 15 |
| FOURTH SEMESTER | Cr. Hours |
| Marketing Models I | 3 |
| Marketing Models II | 3 |
| Marketing Models III | 3 |
| Entrepreneurial Marketing | 3 |
| Research Applications in Marketing | 3 |
| Total | 15 |
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