MBA in Customer Relationship Management Degree Program Overview

Although there are no Master of Business Administration (MBA) programs focusing entirely on customer relationship management (CRM), there are several marketing MBA programs available that explore CRM concepts.

Essential Information Customer Relationship Management Degree Program

Customer relationship management is the design, planning, and implementation of customer management systems, which organize, synchronize, and automate the processes that maintain client and sales prospect information. Relevant courses would include those in sales management, marketing performance and marketing strategies. Students also learn about customer management technologies. Some MBA programs offer courses fully or partially online.

Program Levels: Master’s degree, CRMA training.

Prerequisites: Bachelor’s degree, excellent transcript grades, and prior work, military or volunteer experience.

Online Availability: Online programs available.

Master’s of Business Administration Degree: Customer Relationship.

Customer relationship management courses

The customer relationship management courses in an MBA program focus heavily on technology and marketing. Students who complete this program gain a strong sense of how to nurture business-to-business and business-to-consumer relationships. The learning methods vary greatly depending on the university and may include use of case analyses, lectures, student-led discussions, and written essays. Examples of the marketing and customer relationship management topics explored within an MBA program include:

  • CRM technologies
  • Cross-functional coordination
  • Performance outcomes
  • Impact of CRM
  • Sales management
  • Direct marketing
  • Employment Outlook and Salary Info

Graduates of an MBA program with marketing and customer relationship management courses are well-equipped to pursue careers in corporate marketing, retail sales, and business-to-business selling. Some of the job duties of an MBA graduate could include market data analysis, pinpointing trends, increasing market shares, and forecasting sales.

According to the U.S. Bureau of Labor Statistics (BLS), the number of employed market research analysts was predicted to grow 32% from 2012-2022, which is a notably faster-than-average rate. Job applicants with a relevant master’s degree should see the best employment opportunities. The median salary for market research analysts and marketing specialists was $61,290 as of May 2014, reports the BLS.

Career Opportunities

We provide services and offer exceptional career opportunities in the following areas:

CRM strategy develops a platform for managing the CRM journey. Focus on delivering critical capabilities and collaboration across channels and departmental boundaries.

Marketing and sales transformation — develop specific competencies necessary for creating organic growth and optimizing the effectiveness of Marketing and Sales.

Service transformation — transform service operations to create customer value, based on reduced service cost and improved customer satisfaction, through all stages and channels of the post-sales service life cycle.

Contact center Optimization — improve the efficiency and effectiveness of contact centre operations, including inbound and outbound, sales and service contact centers and their related self-service channels.

Continuing Education Information

Professional organizations for CRM professionals include the Customer Relationship Management Association (CRMA), which offers various resources for further training in the field, including both live and online seminars. The CRMA also endorses a seminar series presented by BPT Partners, which is a customer relationship management research group.

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